Avid MetaSync – Description & Role

Avid MetaSync automates the inclusion of metadata (expressed in suitable XML formats) into Avid editing systems, including synchronisation with video and audio. The metadata can be anything from subtitles / closed captioning to synchronized entertainments such as lightshows or simulator rides.  For closed captioning, it works particularly well with Final Draft and Evertz ProCap (both sold separately).  Thinks: can it be made to work with CeltX or some home-grown VBA-based XML-generator from Access or Excel ?

  • http://www.avid.com/us/partners/AvidMetaSync
    • Avid MetaSync™
      • Avid MetaSync allows users to synchronize virtually any kind of metadata with video and audio content during the postproduction process. The MetaSync feature is now standard within Windows-based versions of Media Composer and NewsCutter products.
      • Avid’s MetaSync technology enables postproduction professionals to tap into new revenue streams such as closed captioning, subtitle text insertion, digital rights management, and interactive TV content as well as “converging media” such as motion simulation rides, movie theatre effects, internet devices, and interactive toys. All of these applications can be made to react to triggers embedded within standard film, video and TV content.
      • As long as a file type or process can be represented in the appropriate XML format, it can now be imported into Avid editing systems using the MetaSync feature and synchronized with video and audio. In the timeline, pointers to the original file can be positioned, trimmed and edited just like video and audio clips. The file can then be launched in its original format from directly within the Avid system to be viewed or updated, and any changes made are instantly reflected in the timeline and bin.
    • Avid MetaSync Workflow
      • In today’s typical scenario, one team will work on a show’s narrative content while a separate team works on the metadata elements of a program in a remote location, often at a different time altogether. Using the MetaSync feature, the Avid Editor, linked to a LAN or WAN, can edit metadata directly into the program while it’s under development. This allows the Editor to provide real-time feedback to the metadata content developers during the postproduction process.
      • Using the MetaSync refresh capabilities, the Avid Editor can update the metadata content within a show as it’s being refined. This allows the Editor to suggest changes based on how well this data is working within the actual video and audio elements of the program. The end result is higher quality programming with metadata elements more finely integrated with standard video and audio content.
  • http://www.camcorderinfo.co.uk/content/avid_metasync_automates_creation_04_18_03.htm?redirected=www.CamcorderInfo.com%2Fcontent%2Favid_metasync_automates_creation_04_18_03.htm
    • The Avid MetaSync technology will work in conjunction with scriptwriting software provided by Final Draft, and ProCap authoring systems from Evertz, to create closed captioning and subtitling directly in the Avid timeline during the editing process. This practice will eliminate the separate step of incorporating this type of information into programs after finalized broadcast masters have been created.
    • In their press release they say the captioning and subtitling creation process for editors using Avid systems, is a simple as, importing the script dialogue directly from Final Draft and aligning it with the appropriate video content on the Avid timeline. Once editing is complete, both the video and the captioning information are fed through the Evertz ProCap system and caption-encoder, which insert the captions and subtitles into the final broadcast format, according to industry standards and specifications.
    • ‘‘Governments worldwide are mandating the adoption of closed captioning, and broadcasters have been looking for easier ways to streamline what has traditionally been a labor-intensive and time-consuming process,’’ said Ray Gilmartin, senior product marketing manager for Avid Technology. “Avid offers the perfect solution to meet their needs. Not only do MetaSync, Final Draft and Evertz ProCap make creating closed-captioning and subtitling almost effortless, but the process can now begin before the program is finished, saving producers valuable time as they strive to make tight broadcast deadlines.”
    • Avid MetaSync comes standard with all current versions of the Symphony, Media Composer, Avid Xpress and NewsCutter, systems, as well as the new Media Composer Adrenaline, NewsCutter Adrenaline FX, Avid Xpress Pro and NewsCutter XP systems announced today. Final Draft and Evertz ProCap are sold separately and are expected to work with Avid MetaSync to create the automated closed captioning and subtitling workflow in the second quarter. For more information about Avid MetaSync or Avid’s other products and services, please visit www.avid.com.

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