David Esp Video Technical Blog

When you purchase Avid Media Composer, you also get a set of other applications, whose purpose (at least to the newbie) is not immediately obvious.  So I did some investigation and produced a summary of them, as below.  I have no experience of actually using them, I just trawled ReadMe files and (mostly) the web.  Here are my (interim) conclusions:

• Avid TransferManager – Is e.g. for uploading to a Playback Server [http://blog.davidesp.com/archives/274]
• AMA – the camera-specific AMA Plugins (e.g. for Sony XDCAM) are no longer bundled with MC, you have to download and install them separately. [http://blog.davidesp.com/archives/316]
• Avid MetaSync automates the inclusion of metadata (expressed in suitable XML formats) into Avid editing systems, including synchronisation with video and audio. The metadata can be anything from subtitles / closed captioning to synchronized entertainments such as lightshows or simulator rides.   [http://blog.davidesp.com/archives/334]
• Avid MetaFuze’s primary, if not only purpose is to prep files for Media Composer use – an “outboard importer”.  Avid’s article at http://www.avid.com/US/industries/workflow/MetaFuze summarises it nicely.  Though bundled with Media Composer, it is also available free. That means for example that preprocessing work (e.g. generation of burnt-timecode proxies and online files) can be generated (e.g. in DNxHD) by anyone whether or not they have an Avid system.  Potentially then a great option for breaking up work into collaborative / parallel workflows. [http://blog.davidesp.com/archives/335]
• Sorenson Squeeze – a well-known compressor/encoder, bundled as part of Avid Media Composer (MC) but also an independent product in its own right. Avid MC5.5 specifies version v6.04 but further updates are available from Sorenson itself.  There is a free-to-Avid-users update from v6.x to v6.5.  The latest version is v7.0 (with CUDA).  Presumably these later versions are officially unsupported by Avid (but how much does that matter in practice?). [http://blog.davidesp.com/archives/337]
• Avid EDL Manager imports and exports EDL (in various flavours) – from/to a bin (e.g. thumbnails storyboard layout?) (or a Sequence or MXF file?).  It can be run stand-alone or from within Avid.  EDLs are somewhat of a hangover from the past, so it’s unlikely to be of much use in my case, but worth knowing about as an option, and as such still features in other people’s current workflows. [http://blog.davidesp.com/archives/350]
• Avid Film Scribe generates Cut Lists and Change Lists (used in transfer from video edit to film edit) in more contemporary formats than EDL, e.g. XML formats involved in VFX / DPX workflows (? I am on very unfamiliar ground here ?).  It can generate such formats from a Sequence and also it can be used to translate between some formats.[http://blog.davidesp.com/archives/352]
• Avid Log Exchange (ALE) is an Avid log file format that has become a de facto standard in the post industry. It is a text-based metadata exchange format used in applications from telecine to standalone logging applications, and is supported by many NLEs.  The ALE format is based on a Comma or Tab -delimited file format. [http://blog.davidesp.com/archives/353]
• Avid After Effects EMP is (not a disruptive elctronic weapon but) an Avid-supplied plugin for Adobe After Effects allowing that application to use a DNA family video output box such as Mojo (“ordinaire”) or Nitris to provide External Monitor Preview (EMP) on a monitor.  Helpful in order to make use of that Avid box for the Adobe After Effects application, both for convenience and consistency.  Unfortunately it does not work with the more recent DX family, such as the Mojo DX box. [http://blog.davidesp.com/archives/354]
• The Avid DNA Diags application is for diagnostics on DNA family e.g. Mojo “ordinaire” (not DX) [http://blog.davidesp.com/archives/355]
• The Avid Quicktime Codecs extend QuickTime for encoding and decoding to/from Avid codecs such as DNxHD.  Essentially they add such formats to QuickTime on your system.  The LE codecs are “Light Edition” – only needed on systems where Avid is not already installed.   [http://blog.davidesp.com/archives/356]
• Avid Media Log is a standalone app supplied with Avid systems enabling assistants on non-Avid machines to select and log raw (as opposed to RAW) footage in a manner that can easily be transferred into an Avid session/system elsewhere, where the result appears as an Avid Project.  Apparently, Media Log is much like the digitize tool on Media Composer.  But I’ve never used that either… It can output e.g. to ALE (explained below) and hence e.g to other NLEs.  [http://blog.davidesp.com/archives/357]
• Misc “Avid Downloads” (?) Looking at  my Avid Downloads page, there is a much larger list of items than I expected, and suspect that many of them are not relevant.  For example, what is Avid Deko?  It’s listed on my Avid Downloads page, though I don’t know if I would be able to activate it, or whether it would be worth the trouble.  It’s listed as Deko 2200.  So I googled and YouTubed about it…  Impression: that version (2200) is very obsolete. [http://blog.davidesp.com/archives/332]
• On my web “travels”, I discovered a great article entitled “The Avid Ecosystem” at [http://digitalfilms.wordpress.com/the-avid-ecosystem/], listing many of the resources for the Avid world: links, tutorials, filters, applications, training…
• It’s helpful to see some of the above items in the context of illustrative workflows, e.g.:
  • http://www.avid.com/static/resources/documents/solutions/REDstepbystep.pdf
  • http://www.studiodaily.com/main/minisites/avid/f/mtutorials/Streamline-Your-QuickTime-Based-Workflow-with-MetaCheater-and-Avid-Media-Composer_9547.html
  • http://pomfort.com/support/Pomfort_Metadata_workflow_AVID_Media_Composer.pdf.